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2013年3月1日GMAT写作考试回忆

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滴答网     2013年3月1日GMAT写作考试回忆

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【原题】AA139

The following appeared in a memorandum from the CEO of a consumer electronics manufacturing firm to the head of the company's human resources department, who is responsible for hiring new employees:

“Eight years ago, our firm’s profits were increasing with each new employee we added. We discovered that each employee had the skills and motivation to generate more revenue for the firm than his or her salary cost us. However, for the past two years, our profit margin has been falling, even though we have continued to add employees. Thus, our newer employees are not generating enough revenue to justify their salaries. We must not be hiring new employees with the same level of skills and motivation as those we used to attract. Clearly, then, failures in the human resources department account for our falling profits.”

8年前,每雇佣一个员工,咱们公司的利润一直在增长。我们发现那些员工都能够且积极的为公司创造效益,他们能够创造的效益多于我们支付给他们的工资。然后,近两年,咱们的毛利润下降了,尽管我们的员工数也一直在增加。也就是说,我们的新员工创造的效益不足以达到他们的薪水。我们不能再雇佣像我们之前吸引的人那种水平的新员工了。很明显,人力资的失职是我们利润下降的原因

【参考思路】

1、忽略他因:存在员工之外的因素影响利润

2、错误的归罪于HR

3、错误的认为事物恒定:八年前的历史数据不能用来评价目前的状况

【原题AA34】同1月JJ25

The following appeared as part of a plan proposed by an executive of the Easy Credit Company to the president.

“The Easy Credit Company would gain an advantage over competing credit card services if we were to donate a portion of the proceeds from the use of our cards to a well-known environmental organization in exchange for the use of its symbol or logo on our card. Since a recent poll shows that a large percentage of the public is concerned about environmental issues, this policy would attract new customers, increase use among existing customers, and enable us to charge interest rates that are higher than the lowest ones available.”

Easy信贷公司的一个经营主管向董事长提交的一份计划:

如果我们将信用卡所得的利润中的一部分捐给一个知名的环保组织换取在我们的信用卡上使用他们的标识的权利,Easy信贷公司将在信用卡服务的竞争中得到很大好处。由于最近的民调显示,很多人都关心环境问题,这一计划将吸引新顾客,提高现有顾客的使用量,并使我们得到比最低利润率要高的利润率。

【参考思路】

1. 首先,关心环境的人,不一定是使用信用卡的。第二,关心环境问题的人,关心的issues不一定与该组织的相同。

2. 因果关系不明确:不一定人们关心环保就一定用使用信用卡的方式来表达。因为More often,人们可能采取更加直接的方式,比如直接donate money to the environmental organization.

3. 另外,利润率关系到收入和支出,很可能两个比较收入小于支出。

4., Survey is doubtful:调查没有具体的时间地点人物,如果这个调查是在环保刊物上发表的,结果就没有说服力了。

【参考范文】

In this argument the author concludes that the Easy Credit Company would gain several advantages over its competitors by donating a portion of its profits to a well-known environmental organization in exchange for the use of the organization’s logo on their credit card. The author reaches this conclusion on the basis of a recent poll that shows widespread public concern about environmental issues. Among the advantages of this policy, the author foresees an increase in credit card use by existing customers, the ability to charge higher interest rates, and the ability to attract new customers. While the author’s argument has some merit, it suffers from two critical problems.

To begin with, the author assumes that the environmental organization whose logo is sought is concerned with the same environmental issues about which the poll shows widespread concern. However, the author provides no evidence that this is the case. It is possible that very few credit-card users are concerned about the issues that are the organization’s areas of concern; if so, then it is unlikely that the organization’s logo would attract much business for the Easy Credit Company.

Next, the author assumes that the public’s concern about environmental issues will result in its taking steps to do something about the problem—in this case, to use the Easy Credit Company credit card. This assumption is unsupported and runs contrary to experience. Also, it is more reasonable to assume that people who are concerned about a particular cause will choose a more direct means of expressing their concern.

In conclusion, the author’s argument is unconvincing as it stands. To strengthen the argument, the author must show a positive link between the environmental issues about which the public has expressed concern and the issues with which this particular environmental organization is concerned. In addition, the author must provide evidence to support the assumption that concern about a problem will cause people to do something about the problem.

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